Sales is about the show. If I got my uncle Ralph to say how great my sofas are, that would be good...but maybe not. My uncle Ralph is overweight and undersexed. He likes to say that we are all pedophiles as we all touched ourselves as children.
I think the guide idea is good...but maybe not. It's still too early for the new player. Most of the new players have zero concept about the controls, the idea of attack, reinforcement, bonuses, neutral, how many dice are rolled, etc.
The sale of the product is in the demo. It shows people how easy it is, how great it is, how challenging it is, how satisfying it is implicitly. It should be utterly simple and clear. There are many examples of decent demos with iphone games. Farm (?) shows the person how to engage in the product and they are off to the races. This site just sends peeps to the races.
I have played risk before and know the rules but not the controls. But the site should not even take that for granted. Attracting real life risk players is trying to catch the last of the dodos. Better shoot for the turkeys or pigeons. That is, the intro should not just be about the controls but the basic mechanics of the game, after which a new recruit could engage in the game at a mediocre level at least.
Again, this is a demo that implicitly does that which CC says it sets out to do: thrill of the chase, victory, breaking a border, defending one. Multiplayer, speed, trench.
Using a preset configuration, place the player in position to take Australia. Highlight begin, troops and deploy. Take out two territories using tap, not auto and explain the odds (7% chance of not losing any troops, you must be raw talent). Then get them to reinforce to bangkok. Next turn, get the config to take SA, get the new recruit to break it.
Several aspects of the game can be done in the demo. The key is to be informative, exciting, and rewarding to the new recruit. After such an intro, a guide game could be set up. Alert the new recruit to the chat function (as none seem to see it). Provide the guides with a simple guide game pitch, ie prepare the guide to give the impression that will most attract the new recruit to stay online.
I know a lot is going on, but remember the words of my uncle and set up the guide to benefit the site and not his hairy balls.