i disagree with this too... read the description again... you are saying what made the site attractive isn't attractive after a few weeks!!!! huh?!!! people don't go to CHESS sites to play variations of CHESS... they want to play the game they know and love... we all came here to play RISK, not drop with parachutes and have zombies and whatever f*ck else they have put up as options...
There is no friggin' way that I would still be here playing standard map straight RISK after 6 years. I love all these inventive settings. It challenges you to think differently. Plus I love clan wars.
But I think you are correct that a ton of "social" gamers don't want to bother with Waterloo/12-person Quads/Fog Trench Zombie spoils. A simpler game for them (Farmville, Candy Crush Saga) allows them to wile away their lives without burning too many brain cells while also having a social aspect to the activity.
In the end, though, this site with 15,000 active users is more than vibrant enough I think. We just need to do a better job at getting that additional 5,000 peeps worldwide who would happily make this a part of (daily) life. The devil of course is in that detail.